Email Weekly No532

We brought a custom cursor to the party

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Email Weekly No 532

Brought to you by Karolina // CRM Developer

August 1

Hello Email Geek!

On this day every year, we mark the birth of the World Wide Web. What began as a single page over 30 years ago has now become the foundation of everyday life – including, of course, email marketing!

In this email, inspired by the first-ever webpage, we've included an interactive feature – a custom cursor, which was a popular element of the early internet era. Select yours from the tab on the right and get clicking.

You can hear more about this idea from our Lead Designer, Ben, and our Senior Developer, Conor, who used the same feature in a recent standout campaign for our client, BBC Studios.

Go to the podcast

A brief history of the WWW

This video summarises in 3 minutes how the World Wide Web was invented by Tim Berners-Lee, 36 years ago.
Watch now

Web vs email development

Read these 11 differences to understand how the other half lives – or show it to any web developer needing appreciation what their brothers and sisters in the email world deal with every day!
Read now

Web-like experiences, in the inbox

AMP allows senders to provide modern app functionality within email. Here's a rundown of its best use cases, plus extra examples of interactive email, including our very own Wordle-inspired Email Weekly.
AMP it up

Email accessibility Q&A

On July 10th we hosted the Email for All webinar, with loads of useful insights on how to follow the new European Accessibility Act. Our Head of Dev, Jay, then answered all your burning questions in this blog post.
Get the answers

Top designs for July

Our Senior Copywriter, Jules, has dug through the inboxes for nuggets of email gold from the last month. Find out what made the cut.
Show me the list


36 years old and looking better than ever – cheers to the WWW! Catch you next Friday.


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